Publicity/Image in the Target Group Economy
Below you will find more detailed explanations and the best practices (in German only):
Research and Transfer
Below you will find more detailed explanations and the best practices (in German only):
An editorial text belongs to the category of journalistic articles. This is characterized, for example, by a report, news or an interview. The focus is on neutral reporting, which is based on the principle of journalistic work.
For instance, ingenieurregion has documented a Flying Practice as part of its project in the format of scrollytelling.
An image film briefly and concisely presents a project/topic and also serves to influence the external perception of an institution. However, products should not be highlighted too much, but should generate sympathy for the organization as a whole. Authenticity and a clear core message are important here and all other content of the image film should be guided by this message in order to conclude with a meaningful call-to-action.
As part of the project ingenieurregion the campus at Suderburg presented their lab for study programmes like Water and Soil Managment.
Social media is composed of all media (platforms) placed on digital channels. It enables users to network and create and share media content, in a private context or with the general public.
An event is a staged, time-limited event for a specific group of people on site and/or digitally, which serves a specific purpose. An event can be a meeting, workshop, exhibition, conference, congress, regulars' table, webinar, seminar, anniversary or (product) launch. This requires good organization in many respects: content planning, target group analysis, marketing, budget calculation, personnel planning, catering, organization of partners and sponsors and event technology. The WTT can also provide support in this area.
The following examples characterize the features of this format:
At Transfer at Ostfalia , researchers tell the knowledge and technology transfer community more about their research projects.
On the Science Communication website, the National Institute for Science Communication and Prof. Dr. Annette Leßmöllmann from the Karlsruhe Institute of Technology are in constant dialog.