News for the Target Group Economy
Below you will find more detailed explanations and the best practices (in German only):
Research and Transfer
Below you will find more detailed explanations and the best practices (in German only):
A press release is a brief written statement for the press. Editorial coverage is intended to present the organization in a positive light to the public and to report on planned events, awards, etc.
An editorial text belongs to the category of journalistic articles. This is characterized, for example, by a report, news or an interview. The focus is on neutral reporting, which is based on the principle of journalistic work.
For instance, ingenieurregion has documented a Flying Practice as part of its project in the format of scrollytelling.
A social media post is a single text written on a digital platform. This encourages mutual communication on social media and promotes the interactive exchange of information.
With visible success ingenieurregion, for instance, has created an IR-instagram account which offers insight into the projects achievements.
An event is a staged, time-limited event for a specific group of people on site and/or digitally, which serves a specific purpose. An event can be a meeting, workshop, exhibition, conference, congress, regulars' table, webinar, seminar, anniversary or (product) launch. This requires good organization in many respects: content planning, target group analysis, marketing, budget calculation, personnel planning, catering, organization of partners and sponsors and event technology. The WTT can also provide support in this area.
The following examples characterize the features of this format:
At Transfer at Ostfalia , researchers tell the knowledge and technology transfer community more about their research projects.
On the Science Communication website, the National Institute for Science Communication and Prof. Dr. Annette Leßmöllmann from the Karlsruhe Institute of Technology are in constant dialog.